Saturday, January 20, 2018

The 18-34 Demographic and Why It’s Important

Maybe you hear about this and maybe you don’t. But there is an important part of TV ratings that seem to overpower nearly everything else relating to it. If you are in this age range, you are highly sought after by the Nielson Corporation. How important is this thing? Well, let’s get to it.

I hate to tell you this, but even if you are in a Nielson family, you don’t really count in viewership if you not in this demographic. And being part of a Nielson family is pretty much the only way viewership is counted. If you aren’t hired by Neilson, it doesn’t matter what you want. And if you aren’t between the ages of 18-34, then there’s pretty much no point in watching shows anyways since it trumps everything else. Man, that’s just really dumb, yet it’s also the way things work and still work.

If you don’t believe me that this limited age demographic is all that matters, I should point out to you a show called Harry’s Law that aired on NBC. It did great in total viewers and terrible in the demographic. It was cancelled after just one season because of the demographic. That may seem dumb, yet it is also how things work. In fact, it may not just seem dumb, but actually be really dumb.

Why does TV need people in this age range? Well, the main reason is that they are shown to be the most likely to watch TV. But it is also really important for advertisers as they are the most likely group to buy something. Without advertisers, we wouldn’t have television at all. Well, we wouldn’t have most of what we have of television.


And that’s about it. I don’t think that I can explain anymore about this because this is all I really know on the subject anyways. If you are a minor in the US, then there’s no point in watching TV. Focus on your homework and studying. If you are 35 or older, you can watch, but don’t think that it matters for anyone anymore. Sorry, but that’s just a sad fact of life in the TV world.

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